12 May 2003

more coincidence, by golly

Not so long ago I wrote a little ditty about coincidences and chance, specifically the chance that I'd be watching a movie (Requiem for a dream) written by the favorite author of Andy Kaufman (Hubert Selby, Jr.), a pseudo-biography (Was this man a genius? by Julie Hecht) I'd read and returned to the library to pick up the closest Selby book to Andy's favorite (The demon). Well, at the time it seemed pretty interesting a coincidence.

And now I discover that all the time this was going on I had been seeking a track sampled from/remixed from Requiem's soundtrack! By sheer chance, I was trying to track down "Zoo York" by Paul Oakenfold, off of his studio and collaboration album Bunkka. You see, I'd come across another album track, "Nixon's Spirit", featuring a rant by the one and only Hunter S. Thompson, whilst looking for the audiobook edition of Fear and loathing in Las Vegas. Further, but limited, research into the album revealed the possibility that "Zoo York" also featured H.S.T. and this was enough to pique my interest.

Anyway, to make an already long story longer, I've now sat through "Zoo York". It's pretty cool. The whole album is, for that matter, despite some missteps in the collaborators department and occasionally too much trancing, quite cool. My disappointment in the lack of H.S.T. in "Zoo York" was to be replaced with first curiousity and then the current state in which I began this post. As though there were no offbeat lyrics, there was something else, a symphonic riff at first I could not place except from recent memory. Then I realized it to be a theme from Requiem, and that was just too cool.

So here I gush like some ecstasy-crazed dj fan. Whatever. I like finding these sorts of convergences. And for the curious, the track's actually a remix of the Requiem track "Lux Aeterna", part of a dance remix project that never materialized otherwise. And to take it all one step further, evidently Oakenfold sampled Clint Mansell, who in turn had sampled from a song "Quarbani Quarbani" with Bollywood connections I'm still tracking down.

25 April 2003

more commercial music ... a fluke?

Another television commercial's music has caught my attention, and this time I'm sure I've identified it correctly. Electronica group Fluke's "Atom Bomb" was used to push Chevrolet's fine line of cars and trucks. Primarily big trucks, and the Impala. Which is interesting, since the reason most people would recognize the song is its inclusion in the Playstation game Wipeout XL (and also the top-selling soundtrack). The interesting aspect is the contrast between the superfast, superlight flying vehicles of the video game and the stodgy, heavy pickups shown in the ad. In that respect, the Impala's also not small or nimble, ironically considering the name. Admittedly the editing makes the cars and trucks look fast, but the difference remains.

Why would they even use such a song? Not to say that it's not a good track for background music, but it's certainly nothing recent or particularly popular. I'm happy that somebody's throwing Fluke some money, as they haven't had a hit in a while (some would argue 'ever') and their last album was just a retread of previous tracks. Anyway, somebody once said that the best music to advertise cars is the music the audience liked around car driving age. Hence people of my generation were serenaded with Breeder, the Smiths and so on. Now adverts are being backed by younger, hipper artists, and the 'driving age' is no longer the legal auto driving age, but the video game driving age. Soon we'll be hearing pokemon music selling Kias, I suspect.

Just a theory, but it might work. Then again, Chevy's been repeating that commercial for a number of years, just updating the vehicles, if I remember right. Go figure.

23 April 2003

I couldn't have heard this right

I must be mistaken, but I could've sworn that I heard the loop from "Amnesia" by Chumbawamba backing up a Furniture Outlet commercial?! What would an anarchist collective/band have to do with a capitalist outlet store? Although if there's money involved the Chumbawambans could claim some sort of irony or spite, I suppose. Then again, I'm likely imagining things.