fine whine

I don't know about you, but I've noticed an alarming number of companies bandying about a lot of terms for which companies have no real use: passion, commitment and whatnot. I know Valentine's day came and went, but slogans profession undying love were around several weeks before the big V-day and will likely persist longer than a case of crabs. Why are companies all of a sudden getting all mushy on us? To hide their cold, evil intentions? Save passion for the people who can feel it, I say.