Listen and be heard
Focus groups may well be the end of all creativity and art, but that doesn’t mean they should be avoided at all costs. Music Research (a west coast company) has been surveying and polling music listeners for long enough to have earned the ear of major musicians as well as Clear Channel and the other giant gorillas of the airwaves.
Membership is free, and offers the possibility of sharing opinions with those who make decisions (i.e. get boy bands off the air!). Also, occasional free downloads and other incentives are offered. Every survey has a song sample, and they’re short enough to knock out several in a lunch break.
